Millennials are driving the alcoholic beverage market to offer innovative offerings, catering to the tastes of both traditional consumers—those who enjoy the flavor of vodka or a good beer—and those seeking new, exotic, youthful flavors or new combinations.
The origin of Hard Seltzer as a beverage concept has caused a complete disruption in the alcoholic beverage market and is generally attributed to Nick Shields, who launched a light, clean-label alcoholic beverage in 2013 and thought, “What if that mix was packaged and could be taken anywhere?” That’s how Hard Seltzer emerged on the market.
By definition, they are carbonated, lightly flavored, low-calorie alcoholic beverages.
With exotic flavors and aimed at a young audience, Hard Seltzer is presented as an innovative way to enjoy alcoholic beverages, in attractive, portable packaging and, today, available in most supermarkets.
In addition to connecting with a younger audience, Hard Seltzers appeal to consumers who base their purchases on clean labeling. These beverages are generally gluten-free, low in calories, and formulated with natural ingredients. Suitable for consumers on a vegan diet, Hard Seltzers have become a favorite beverage in this market segment.
Not limited to alcoholic beverages, seltzers can also be formulated without alcohol, with herbal or floral infusion blends and promoting well-being through ingredients that help relieve stress, improve concentration, and generate energy. Like alcoholic varieties, non-alcoholic seltzers are formulated with a low calorie content.
An excellent accompaniment for multiple occasions, Hard Seltzers allow you to enjoy a lighter alcoholic beverage than traditional liquor-based drinks.
Experimentation, not only with new ingredients but also with other types of alcohol, continues in the Hard Seltzer space.
In formulations that include a fermentation process, the type of yeast used provides unique characteristics to the blend. It's possible to experiment with a wide variety of yeasts (beer, wine, sparkling) to create unique notes in the unflavored base. The ultimate goal is to produce a balanced blend that allows flexibility to incorporate different flavor notes.
Some alcoholic seltzer drinks contain low amounts of sugar or non-caloric sweeteners, but many can be classified as dry alcoholic drinks, with little or no added sweetness.[1]
At Sabores Cosco de Centroamérica, we know that our customers are looking for flavors with unique touches. In addition to the sabores favoritos para Hard Seltzer Such as lemon, watermelon, grapefruit, strawberry, and mango, we offer a wide variety of profiles that will make it easy to customize your next product.
About us…
Sabores Cosco de Centroamérica offers innovative alternatives in flavors and ingredients. Our portfolio of beverage and food applications is continuously growing to provide timely responses to market demands.
We have the technical tools to address the particular needs of food and beverage flavor system applications, designing tailor-made proposals. Our technical advisory team provides support throughout the development process.
We are sure that in Sabores Cosco de Centroamérica you will find an integral solution partner for your products.
REFERENCIAS
[1] Artículo de Sabores Cosco, 2020
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