Consumer satisfaction and loyalty are largely achieved by creating products that meet their expectations. In the fitness industry, products containing functional ingredients for incorporating into the diet are widely sought after for the benefits these ingredients can provide to sports activities, for example, those that require endurance development or muscle conditioning.
Protein drinks are nutritional supplements that provide a high protein content and low calorie intake. They are the preferred option for athletes looking to build muscle and lose fat.[1].
“The Institute of Food Technologists (IFT) named protein as one of the trends in functional foods. The protein market remains the center of attention, with 57% of consumers, especially those between the ages of 18 and 34 and those over 65, seeking protein sources.” [2] The health benefits linked to protein drinks have helped establish them as one of today’s leading market trends
- They maintain and repair muscle tissue
- Endurance during a workout
- Source of energy
- Controlled weight loss
- They prevent weight gain[3]
In addition to benefiting athletes, protein drinks can be an excellent, practical and convenient nutritional supplement for diet or health needs.
The goal of buyers is to find quality products, while suppliers seek to keep their products on the shelf. This is achieved by keeping the product in line with consumer demands. This is why it is so important for manufacturers and producers to offer the best to the market.
With the advancement of technology in the food industry, the evolution of protein beverages has migrated from a few varieties to a wide range of flavors and formulations that now allow for highly personalized product offerings.
For example:
- Whey protein with different flavors
- Casein protein
- Vegetal protein
- Meat protein, ideal for people with food intolerances
- Egg protein
It's important to keep in mind that proteins are ingredients that can present handling and formulation challenges, for example, instability to acidity, heat, and other ingredients present in beverages. No less important is the challenge of preserving them, especially for beverages sold chilled and ready-to-drink.
Vegans consume a lot of food and this often depends on market availability.
Protein drinks can be found in blends. Sabores Cosco from Central America offers powdered mixes for preparing protein drinks that are easy to mix, low in sugar, and contain added fiber. Our offerings for the vegan market are varied:
- Protein powder mix of legumes or cereals
- Flavored legume or rice protein powder mix
- Fruit and vegetable-based drinks
The influx of buyers into the vegan market has increased in recent years, as has the number of display spaces for these types of products, from grocery stores and supermarkets to specialized websites.
At Sabores Cosco de Centromérica, we offer an extensive catalog of products designed to meet the diverse tastes and needs of our customers.
About us
Sabores Cosco de Centroamérica offers innovative alternatives in flavors and ingredients. Our portfolio of applications for beverages and food is constantly expanding to provide timely responses to market demands. We have the technical tools to address the specific needs of flavor systems applications for beverages and food, designing customized proposals. Our technical advisory team provides support throughout the development process. We are confident that in Sabores Cosco de Centroamérica you will find a comprehensive partner for solutions for your products.
REFERENCES
[1] https://www.eleconomista.es/status/noticias/9066120/04/18/Que-son-y-para-que-sirven-los-batidos-de-proteinas.html
[2] https://www.ainia.es/ainia-news/tendencias-en-alimentacion-el-poder-de-las-proteinas/
[3] Sabores Cosco de Centroamérica Catalog
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